Erne Pickleball

Erne Pickleball is a website dedicated to educating and spreading awareness about pickleball. Their goal is to legitimize the sport to younger generations as an active, competitive sport.

Sports and recreation

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Objective

To launch the Erne Pickleball brand as a fresh, modern authority in the sport of pickleball. The website will feature a blog with tips, gear recommendations, and an online store.

Scope:

Photography

Strategy

The strategy was to appeal to younger generations who previously considered the sport to be an activity for the elderly. The website imagery features younger men and women who play the sport not only for fun, but for exercise and competition.

Results:

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Michael M.

Co-founder