Don de Fleurs

Don de Fleurs is a floral atelier selling 100% natural, preserved roses that last a year. These luxurious floral arrangements are perfect for any occasion.

Luxury goods

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Objective

Rebrand the Don de Fleurs website with a professional, luxury look. New and existing customers were having a tough time navigating product selections, and it was time to improve the browsing experience.

Scope:

Content strategy

UI design

Strategy

The old site lacked organization therefore primary navigation and page content hierarchy needed a complete redesigns. With better content flow, site users would be able to browse the site with less friction and confusion.

Results:

Sales conversion increased 4–6% month to month

Return customer rate increased to 54% compared to 46%

New design layouts and art direction

The entire site was reimagined, with a new color palette, refreshed product catalog and new art direction for photography. The most important aspect was the organization of product collections. Collections were given new brand photography and introduced one at a time. To further communicate the luxuriousness of the products, we collaborated with a remote photographer to reshoot the entire product catalog with optimized compositions for web use.

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Sam Nwokolo

Founder